From DJ to the owner of cosmetic brand, best friend Blackpink creates a makeup idea for the Party Girl for 3 years

As a young cosmetic brand launched in 2021, SimiHaze Beauty has gradually affirmed its own personality and customer file.Risen upstream about the starting point of the name SimiHaze.This is the name of the Palestinian Fashionista duo: Sama Khadra and Haya Khadra, born in 1993. The hot Twins pair, although studying art research, is the most known as DJ and the name "IT-Middle East Girls "with a trendy fashion style.

The path of becoming a cosmetic phenomenon of the twin sisters Simi & Haze chose Lifestyle element as a pedal forward into the beauty industry fiercely.

SimiHaze was born thanks to Sephora?

Simi & Haze sisters revealed an interesting story that made them start building this career:Once we went to Sephora to try the lipstick, finally all the types there had a heavy structure.At that time, my sisters thought, should I make a light lip lipstick, with a natural color like when my lips have a bite?After that thought, SimiHaze was born and was shaped as a pure, long -lasting, long -lasting and non -toxic cosmetic brand.

The brand when newly launched has the main cosmetic lines including: Velvet Blur 12 -color lip balm;Sun Flush multi -function color palette can be used for eyes, lips and cheeks;Lip Trace Liner lip pencil and "phenomenon product" eye sticker Eye Play - Trendy throughout the world.

SimiHaze is well known for a part from the round of the popular star of the Founder sisters.In July 2021, during the private business trip of Jennie and Rosé to the US, two female idols suddenly shared photos with Simi & Haze sisters.In particular, they all use Simihaze's striking neon -colored Eyeliner Sticker to pay attention.

The image of Rosé and Jennie in makeup looks different from the eye sticker has helped the young Simihaze brand quickly create a fever.Until now, Eye Play eye stickers cost $ 38 (~ 960k) is still the best-seller of this brand with a dizzy Sold out density.

Simi & Haze sisters have close friends with YG members.In Jennie's event for Calvin Klein in 2023, the twins also came to Korea as a DJ for the party.

Makeup ideology for the Party Girl

From the beginning, SimiHaze has understood the direction and its customers.They focus on young people who are passionate about music and a rich NightLife life.In other words, the guest file of Simiher often likes to go to concert, party.Along with reaching the top music idols, they will attract a large fandom and create a trend.

The eye sticker fever is promoted by the top idols, so that the fandoms are also attracted and want to learn according to the idol.

Simi Haze sisters share about the idea of ​​this product: "When we are DJs, people often ask what product we use?At that time, both were still using traditional items but 2 seconds later, the idea of ​​making an eye sticker was born. "

Eye Play eye sticker - Simiher's main product has many different colors and designs.Their advantage is that it is easy to apply, sparkling enough for users to stand out in the party or music concert.

Reflective, sparkling effect is what every girl is fascinated.

Smart in combining beauty with fashion

Like Korean cosmetic brands that are famous for the younger generation, SimiHaze's products are placed by twin sisters in the packaging design.The SimiHaze packaging brings a new and fashionable feeling, which is rare in the Beauty industry that was too saturated a few years ago.

The products from SimiHaze with homogeneous shape, minimalist design, multi -color have become a unique item for Instagram photos.

From the popular Bag Charms trend, Simi and Haze duo created a transparent silicon case, helping the cosmetic to become a lovely key-ring that is enthusiastically received by young people.

Gen Z shares a series of super cool photos with the bag added on the lip blam for $ 24 (~ 610k) separately the transparent case is sold separately for $ 15 (~ 380k)

The trend of checking and eye-catching beauty store that young people are crazy is also grasped by this brand when they arrived in Kim Chi.Since then, they attract young customers, while helping to spread the image of the American brand throughout the competitive new market like Korea.