From fat to shopping Bag Bag, what does the American Local Brand make Rosé - Lisa also "fomo"?

The most famous phone case in Celeb village

If you've ever encountered a fat puffer phone case on the selfies of celebrities, it is likely that it is the most popular product of the Urban Sophistic American fashion brand.The Puffer Case with a beautiful, or cough appearance seems to have become a fashion highlight chosen by many Celeb in recent years.

The Puffer Case is a familiar iPhone case used by a series of Blackpink, Aespice, Twice idols ...

Not only the Kpop idol girls, the US-UK stars also actively promote this unique item.Even Justin Bieber has been seen in the hands of a Puffer case sometimes while his wife Hailey is also trading another famous case.

Fashion brand is naughty, very game

Born in 2015 by the American brothers duo: Elad & Neta Yam, when they were two students in the age of 18 and 20. Urban Sophike was created based on the desire to recreate childhood memories.Young founder pair such as hand -drawn, crayons, video games.This is also a lovely signature highlight used by this brand on its viral designs.

*Hand -drawn picture on the Urban Sophistic brand logo is the portrait of the founder brothers.*

Using a unique blanched silicone material, The Puffer Case not only brings a sense of smoothness when holding but also an item that attracts attention, creating a prominent personality for users.With the color palette and design up to 40, this is shaped as a color accessory to describe the mood of the user, according to the young founder.

The viral case of Urban Sophike has a price ranging from 1.4 to 2.1 million depending on the color and material.

In addition to the cult case, Urban Sophike also has two more clear fashion product lines including handbags and casual costumes.Still with the mischievousness originating from childhood material, this year two pockets were promoted by Urban Sophike, The Crayon Bag - Taking the crayons and The Harley Bag - inspired by gaming handle.

The Crayon Bag (left) and The Harley Bag (right) are products that are visualized from the favorite toys of Elad & Neta

The color pencil bag with many sizes and colors as the name is priced at 5-7 million on its website.While The Harley Bag costs 7.1 million for 2 colors red and black.

The interesting pen strokes of Urban Sophike appeared on the hoodie that caused Lisa's storm 3 years ago as well as the Basic T -shirts of this Brand.

Last June, American fashion brand was also "rioted" by the United States with the popp up store full of personality with extremely crazy but also funny creations, making it impossible for people to love the country.Miss the fun.

A Pop Up Store "Seoul Art Pop Up" with the Urban Sophistic Concept.

This brand's "crouching" shopping shopping makes Seoul girls even hard, but it is impossible to close their eyes to ignore and check in at all costs.

The way Urban Sophike is also images on social networks also make netizens giggle with its creativity.

"Customter merchant" - the latest creative trick of Urban Sophistic when just arriving in Korea is the "specialty" Idol experience.If you are thinking of the images below are the airport image of a girl group, you will have trapped this "crazy guy".All are the model made by Urban Sophike Book.This concept is actually inspired by the airport fashion of Kpop idols and then "porridge" to promote the latest collection.Well!